Portfolio: Final Reflection

Why I chose the articles I chose

I selected samples based on both strength and variety. I wanted to show my best work, but also my flexibility across different types of writing.

My portfolio includes three business writing samples. I selected my claim refusal to show that I can deliver bad news using the indirect method to maintain strong customer relationships. My informative email shows my skills writing informal positive messages to colleagues. Finally, my proposal shows that I am able to write a persuasive and thorough formal document.

I also included samples from various other genres, including presentations and public speaking, academic writing, freelance journalism, and creative writing. I wanted to demonstrate that I can produce strong writing for a variety of purposes and products.

How I organized my portfolio

My goal in organizing my portfolio was simplicity and ease of access. I focused primarily on my writing, not on graphics. I chose a clean, professional WordPress Theme as the backdrop of my portfolio.

I structured my portfolio as a landing page with links to individual documents. This allows me to present an overview of the content to readers. The readers can then choose to explore the samples they are interested in.

My samples are organized by genre to help readers determine which samples will be most relevant to their interests. I led with the business writing samples because I felt those would be most relevant to employers viewing my portfolio.

How I met my goals for the program

My goal in entering this program was to learn how to apply my skills and experience as a creative writer to business communications in order to build a career for myself as a communications professional. I am proud to say that I was successful in meeting my goals, and was able to upgrade my career while completing my coursework. Last April, I began a new position as a Knowledge Base Specialist for BC Pension Corporation. This role requires me to write clearly and concisely for a broad audience. I’m responsible for creating the content for and maintaining an internally-facing knowledge base tool to support our call centre staff. That means I need to know how to translate complex pension information into pieces that are easy to understand for both staff and clients and that promote positive client relationships. I also act as a communications coach, helping to revise difficult written communications and providing training to new staff.

How my writing products and processes have changed as a result of the program

What I’ve learned in this program has made a tremendous difference to my professional communication skills. Through the program, I have transformed my business writing from wordy and overly formal to clear, concise, and helpful.

I have gained a thorough understanding of the direct and indirect approaches to writing. In my job, I am sometimes asked to help staff members deliver news that clients may not want to hear. By using the indirect approach, I can make sure the client hears the reasons for the bad news and understands that we take their concerns seriously.

I’ve also learned to write in concise, plain language. I used to include complicated words and jargon in my professional writing because I believed it would make people take me more seriously. Now I know that the best way to communicate is simply and concisely.

Finally, I was reminded how important it is to cultivate a regular writing practice to get more experience. The more I write, the more confident I feel about my skills.


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